Innovative cooperation model in the Polish agricultural sector

Jurajski Agro Fresh Park is an innovative cooperation model in the Polish agricultural sector, which will be a wholesale operator purchasing crops and products for their further redistribution. One of the key tasks of JAFP will be to strengthen the negotiating position of agricultural and horticultural producers. Moreover, it will also assume the role of an integrator and promoter of the rapid development of individual groups of producers and processors. The operation of JAFP will undoubtedly influence its development and increase the competitiveness of Polish agriculture and food industry.

Within the scope of the Marketing Plan, the following activities will be carried out:

– analysis of the region’s product potential

– analysis of the possibilities of supplying high-quality domestic and foreign products

– study of the business environment

– evaluation of the intensity of competitive forces in the agri-food sector using Porter’s Five Forces analysis

The conducted analyses will allow for the selection of the best Marketing Strategy for the Company relating to the product, price, distribution, communication and promotion, and activities on international markets.

The implementation of the task started in February 2021 and will last until mid-October.

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